‘Hello, I’m A Paper Bottle’ Turns Out To Have a Plastic Surprise Inside
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Label shenanigans and greenwashing antics are nothing new. But cosmetics brand Innisfree may have just been caught red-handed, elevating both to a new level after a customer discovered the brand’s “paper bottle” is a plastic imposter. Maybe.
A consumer discovered that a bottle of Green Tea Seed Serum by Innisfree looks like a bottle made out of fiber and sports a green label dominated by copy reading, “Hello, I’m Paper Bottle.” Except it’s actually a plastic bottle hidden inside the paper fiber. Posting to a plastic-free Facebook group titled “No Plastic Shopping,” a disappointed consumer posted a picture of the “paper bottle” cut in half, according to the Korea Herald. The outlet further reported that the customer expressed “betrayal” in the social media post, and they filed an official complaint about the misleading “greenwashing” label.

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