It’s hard to describe exactly what Jake Paul does. He’s an entertainer, social media influencer, content creator, and professional boxer. Perhaps these days, the delineations between those roles are fuzzy, and it isn’t enough to be just one of those things.
One thing that is certain is that Jake Paul puts that personal brand equity to work building product brands, leveraging his media reach and devoted fan base of mostly teenage boys and young men. His latest endeavor is a line of men’s personal care products, such as body wash, body spray, and deodorant, all under $10, called “W.”
