PB Creative Unleashes Axe's 'Wild' Side!



PB Creative

PB Creative

Design, Branding, & Strategy Firms


Pete Hayes and Ben Lambert founded brand identity and packaging design agency PB Creative in 2010, having worked together for more than 15 years at various big-name design and branding agencies in and around London. PB Creative delivers brand clarity through packaging design, de-coding a brand’s personality into simple solutions that are beautifully executed, while reinforcing a strong emotional connection with the consumer. Its approach seamlessly combines brand strategy, structural and graphic design for some of the world’s biggest consumer brands. Follow PB Creative on Instagram, Twitter and visit

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