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Peter Schmidt Group

Peter Schmidt Group

Design, Branding, & Strategy Firms


The Peter Schmidt Group is part of the BBDO Group and currently Germany's top-selling brand and design agency. We are responsible for the corporate design of leading brands such as Mercedes-Benz or Deutsche Bahn, major international companies such as Linde, Henkel and Imperial Brands, financial institutions such as Postbank and DZ BANK, fashion and beauty brands, and cultural institutions. Since autumn 2017, the Peter Schmidt Group has also been responsible for the corporate design of Deutsche Bahn. Our projects are guided by strategy, yet driven by a passion for design.