Ramlösa mineral water, a super brand that most Swedes have a relation to.The project focuses on the premium version without flavours for more exclusive restaurants and other high-end on-trade venues.

The premium variant has been sold in a very appreciated but heavy glass bottle, expensive and not environmental friendly in terms of production, handling and transportation. The task was to develop a new, more environmental friendly bottle and a carefully adjusted identity for the premium segment. The main design challenge was to create a bottle with the new material PET that can give the right quality cues and convince the high-end customers that Ramlösa does not need to be in a glass bottle to convey a premium association.