Professore Rum has packaging that tells a story: a story of a blend master who dropped out of school when he was ten years old and then was known to become a renowned teacher. Because of this rich history and juxtaposition of a person, the packaging represents this man’s legacy.

There are nods to both science and nautical themes throughout, from the dark navy blue paired with the lightness of the golden embossing. The monkey on the label represents the frequent companion of pirates and the light-hearted nature of the brand. There are many details to discover within the packaging, and when broken down, the stories they tell are magnificent.