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Description

Pulp+Wire a Portland, Maine based CPG focused strategy, creative and digital agency is seeking a brand strategist to join our growing team.  As a Brand Strategist at Pulp+Wire, you will provide oversight, activation, and strategic leadership on a variety of projects including brand development, marketing plans, digital activations, web, social management, analysis, reporting, and more. 

As a brand strategist, you will develop methods to enhance a brand’s visibility and market share. This role balances creative, analytical, planning, and strategic thinking. In this role you will conduct and/or analyze rigorous market research to understand customer behavior, then use that information to develop marketing strategies that raise brand awareness, drive customer growth, improve a brand’s positioning, and generate revenue. The Brand strategist will work in both sides of the business — creative brand development and in digital advertising.

In this role, you will be the hub of strategic knowledge and will influence internal and external stakeholders, anticipate and resolve strategic challenges; and balance the smallest of details with the big picture. In short, you’ll be responsible for ensuring your brands and activations stay the course and grow their position while under your purview. 

This role is vital for client satisfaction, brand growth, product awareness (via storytelling and positioning), and team unity.

Qualifications

  • 8+ years as a Brand Strategist or similar role in Marketing
  • Proven experience in the CPG industry
  • Portfolio of brand-building projects highlighting digital, web and creative brand strategy
  • Killer copywriting skills
  • Excellent understanding of the full marketing mix
  • Experience developing marketing strategies based on market segmentation
  • Data-driven thinking
  • Creativity, with storytelling and problem solving
  • Superior communication and writing skills
  • Arrange and run meetings with direction, leaving with clear objectives + tasks
  • Detail-oriented in context of a fast-paced environment
  • Solution driven mindset 
  • Upbeat and positively minded demeanor (in-person, phone and email)
  • Keen ability to multitask; self-starter
  • Strong team collaboration skills
  • Sense of humor

How to Apply

Email your cover letter, resume, and bring the noise to jobs@pulpandwire.com. Use subject: Brand Strategist 

Pulp+Wire

Pulp+Wire

2 Milk Street
Portland, ME 04101

About Us

We mix magic, strategy, and a lot of gumption to create and build packaging and digital marketing for kick-ass brands in the food, lifestyle, beauty, and cannabis industries. What we do for brands: We help brands, both emerging and global CPG corporations, navigate brand strategy, voice, target, market research, branding, packaging, web, collateral, and beyond. Then we help drive you to market with customized digital marketing and social media services. Founded in 2004, Pulp+Wire is a 100% female-founded and owned award-winning, full service, consumer packaging, branding, and marketing agency. Pulp+Wire specializes in helping natural and organic foods, cannabis, hemp, and lifestyle brands discover their unique identity and creating the websites, packaging, creative collateral, and social media strategies that resonate with the booming audience for their products. As passionate “brand alchemists,” Pulp+Wire revels in the magic science of creative exploration that can turn a brand into gold. This client-collaborative process leverages both intuitive and analytical power to communicate the authentic corporate ethos that beats at the heart of the most successful brands.