Gallo, in line with the market trend where consumers are increasingly interested in organic products and unprocessed foods and value the origin and the environment, launched the BIO Olive Oil, 100% Portuguese, thus reinforcing its commitment to quality, health and sustainability. Our challenge was to create a totally different image using the brand's identity elements (bottle and logo) and giving it the ecological "look & feel" of the category. We accepted the challenge with joy because it is an honor working with one of the most beloved Portuguese brands and a pleasure taking it through paths we are familiar with. Knowing well the olive oil industry, we know it generates great waste, the so-called “bagaço”. With this material we wanted to create a solution that would immediately meet the positioning of this new product; organic and sustainable. That’s when we had the idea to re-use the waste to make the product label. This process is still under study but has served as inspiration f