FAREWELL TO BORING BEER

BBDO Ukraine on 01/04/2019

hike is a mass market beer, produced by one of Ukraine's biggest breweries. It needed a redesign of its completely outdated, 14-year-old label. The brand wanted to compete with the new kings of the market – craft beer, cidre and hard lemonade. So the label needed to stand out and be visible and strong. A simple, edgy visual identity that's revolutionary in the category. We removed all the ‘beer’ cliches – no hops, no mills, no barrels. This allowed the brand to achieve a minimalistic identity while maintaining a bold, punchy and expressive visual code.