Suja comes from the Hindi word for long, beautiful life or well-born. So when it came time to represent Suja in logo, we developed an abstract image of a person in lotus position. This position helps both body and mind, by stimulating abdominal organs and expanding your mind through a meditative state. Then we encased it in a drop/leaf, expressing growth & liquid. Using clean lines and a lower case, friendly font, we’re able to express the company’s zen, youthful attitude in a way that’s friendly and inviting. Since its inception in March 2012, Suja has flourished, developing two more sub brands, Suja Elements and Suja Essentials and can be found nationwide at Whole Foods Markets, Kroger, Publix, Safeway, Costco and Target. We’re lucky to be a part of such a great group of people creating fabulous products for everyone to enjoy.