Once Upon a Farm

Once Upon a Farm is one of a few new companies using HPP technology to maintain the flavors and nutrients of the pure and simple ingredients in baby food. We had a great time combining elements from our favorite fairy tales and childhood memories visiting farms. Elements of the brand come to life through the contrast of natural, fresh photography and the childlike illustrations, further keying into the storytelling nature of the product. Worn barn wood, appetizing ingredients and helping hands bring Healthy Ever After to life.