BioClarity came to life with the intention to bring a cleaner, greener, more eco-conscious approach to skincare, beginning with a clear skin regimen targeting younger women. Their original Brand Identity appeared sterile, science-y and lab-derived, so we teamed up with them to better communicate their attributes through visuals and copy. Iconography, patterns, textures and color palette help create depth to the brand — creating meaningful details and areas of engagement for consumers. The voice shares their expertise in a way that’s relatable and approachable. BioClarity is not the consumer’s friend, but someone she might call on for skincare advice. We developed lifestyle photography and video footage with the help of the talented Ondrea Barbe ( to fully articulate the identity of BioClarity.