Back to the Roots

Back to the Roots is a company on a mission to get people to better understand where their food comes from. From that mission, they've developed two different offerings — Ready to Eat and Ready to Grow. Our job was to help develop a more distinct and ownable Brand Identity, along with packaging that describes the very different attributes of each product, but works together as a whole, making a stronger, more cohesive statement for Back to the Roots. We deepen the knowledge of the brand through other supportive packaging design elements, mostly rough, spontaneous and energetic in nature. We liken it to someone telling their best friend about this revolutionary company making the coolest products.