Craft x North Star Coffee Roasters | Wake up and smell the Craft Coffee this Christmas

Craft on 12/13/2018

Always chasing their ambition of ‘breaking the mould and bringing joy to recruitment’, Craft are celebrating Christmas this year by launching their own coffee, in partnership with North Star Coffee Roasters. The Leeds-based creative recruitment business are already known for sending beers to everyone they help find a job. Designer Ollie Langridge was tasked with premiumising Craft’s distinctive look and feel in a celebratory gifting format, creating a folded card to sit over each coffee bag. This approach steps away from the bright and bold aesthetic Craft is known for, dialling down the bold shapes and bright colours into more refined, intricate festive illustrations. Ollie Langridge said, “Now the Craft brand is well established in the North, it felt like the right time to have some fun with their iconic assets. Crafting a beautiful gold-foiled tree, star, and angel to celebrate a Christmas coffee feels quite far from the world of recruitment, but the guys can pull it off!”