Redesign for detox products FoodSpa

Vlada Spiridonova on 12/12/2018

The “Food Spa” company creates detox programs for weight loss and body cleansing. The first step “Food Spa” made to create a visual difference from competitors was to change the shape of the bottle – from the classic rectangular shape to the trapezoidal shape. We have created a visual system of shapes for six product categories – the color scheme shoes the taste while the texts tell about the product. A set of brand elements allows to easily manage the brand: to start new lines or tastes under the main brand of “Food Spa”. We realized that for buyers of premium products a beautiful bottle with minimalist design is an important attribute of demonstrating their healthy lifestyle. As a result, we have developed a sleeve for bottles. On the front side there are recognizable shapes and on the inside – the instructions how to prepare for a detox program.Moreover, we have developed a group package for sets of six juices or smoothies and a branded bag with the slogan “All you need is juice”.