Zephyr Powder Paints
Jason DeCruz on 12/08/2018
This brand of powder paint was to feel like a light, gentle breeze, so the name Zephyr fell into my lap. This was expressed with light colors with plenty of negative space along with some lively colors to reflect the exuberance of the pigments the brand offers. The use of a colorful and active pattern plays off the bright white of the rest of the design. Bubbles were used to emulate the light nature of the product inside. The colors are both calmingly cool and lively. The typography, DIN Rounded, is friendly and transparent as simplicity was a significant concern for this product line.