Epoch Retail — Bloom Skincare | Gather Food | Loft Home Decor

As a team, we were asked to create a new retail store brand with an extensive product line. We began with the core mission of sustainability. Packaging has dirty hands when it comes to the health of our climate, and we wanted to clean up its unfortunate practices with this line of products. The name Epoch seemed to fit quite well since it means, “A pivotal moment in time,” which this is regarding the health of our planet. Oslo, Norway is known as the most Eco-conscious location on the planet today, so it only made sense that Epoch’s headquarters be there. Epoch’s primary goal is to bring their Scandinavian lifestyle into the lives of its customers. It achieves this by having packaging that is simple and straight-forward with no large, attention-grabbing images. Instead, it uses a softer and more contemporary feeling of typography, color, and imagery. Under the retail brand Epoch, there are three subbrands — Gather Food, Bloom Skincare, and Loft Home Decor.

Epoch Retail — Bloom Skincare | Gather Food | Loft Home Decor


Jason DeCruz Jason DeCruz

Project Type


Additional Credits

  • Teacher: Thomas McNulty - Academy of Art University
  • Tiffany Byrd - Maria Wong Chang
  • Teammate - Jonathan Biehl
  • Teammate - Silvia Abruzzese
  • Teammate - Lucy Tsai
  • Teammate - Jason DeCruz


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