SUN'S SECRETS inspired of saffron fields with AR capabilities!
DEEEZ.CO on 08/24/2022
It’s obvious from the name of the brand that behind the most luxurious spice in the world, saffron, lies a secret. The golden hour to harvest saffron is before sunrise, and if it is picked later, it loses its aroma and color. Women of the countryside come to the fields in groups, baskets in hand, to gather the saffron flowers. The original idea for the packaging design came from the name of the brand itself, Secret of the Sun. The atmosphere of the fields, the women, the saffron flowers, and the sun formed the visual elements of the packaging. In the illustration, women are holding and protecting the saffron flowers. In terms of the type of packaging, we decided to engage the audience more in understanding the atmosphere of this valuable flower and spice. We, therefore, added augmented reality and by scanning the packaging, the audience is able to clearly understand the packaging elements, and layer by layer, it is possible to see the atmosphere between the illustration.