Bloom

Lola Tellez on 12/04/2018

Bloom is a new brand of perfumes that has hit the market. They look for an image that shows quality, solvency, elegance, freshness, highlighting the natural character of their products. They want to surprise the customer and highlight at the point of sale. For this, they try to surprise the costumer and create a creative design that keeps the bloom concept in all its pieces. When opening the box unfolds and appears a burst of color, freshness, flowers, which surprises the user, simulating the flowering of a peony. While on the outside it has a very simple, white, minimalist design. As for the bottle, it is inspired by the concept of yarn. It is made of glass stained by a range of roses (which comes from a color study of the peonies). Being transparent allows to see the diffuser, which has golden specks simulating pollen. Using it would be as if you were spraying with the flower's own pollen.