Widarto create expressive "mood" design for Bounty Brew®
Widarto Impact on 08/09/2022
BountyBrew is a microcoffee company driven by a creative passion to compete in the ready-to-drink coffee industry. With the Generation Z and millennial market growing, owners want to bring brands to connect with their audience intensely through design. We design brands that young people can relate to and feel proud to share with their friends in real life and social media. Brands that make you feel better, with good taste need bright colors and an expressive visual identity. We chose Franklin Gothic URW as the BountyBrew Wordmark, this typeface is simple, confident, solid and dynamic. For packaging design, we take a “mood” approach through expressive typographic designs with bright colors to convey cheerfulness and the type of product variant.