OMG! It's Dairy Free

League Design Agency on 08/05/2022

OMG is a brand of lactose-free whipped cream created and manufactured in the USA, formerly known as Smackin Whip. The company's goal was simple: to provide delicious, dairy-free, vegan, kosher alternatives to traditional, food-limited sweet tooth desserts that retain the look and feel of traditional desserts. Simply put, the mission of the company is to give people a holiday and bring some goodies into their lives. We think that for people with dietary restrictions this is an emotional and festive event, and we do our best to convey these emotions in naming and packaging! Our task was, with the help of identity and packaging design, convey the feeling of surprise and joy when a person finds delicious dairy-free desserts. Emphasize the proverbial name and create an authentic atmosphere of celebration wherever "OMG!" products appear. https://www.behance.net/gallery/149597707/OMG-Brand-Identity-for-Whipped-Cream