Matador Meat Snacks

In a rapidly evolving category, Matador Meat Snacks needed a brand refresh that more clearly defined their point of difference among competitors and visually evolved the brand. Ultra created their brand positioning and designed the packaging to convey the brand’s ownable attitude. The bull was re-illustrated to show ferocity and confidence, the logo was updated to give it more presence at shelf, and communication hierarchy now more closely reflects what consumers are looking for at shelf.