Minh Ly on 07/29/2022
Agénus is an organic skincare brand from France. Using only natural ingredients, including fruits and home-grown herbs, Agénus has been steadily expanding its market shares ever since its first founding in 2008. After 13 years in the business, the French cosmetics maker is now ready to expand its customer base to other European markets. However, to prepare itself for this new expansion, Agénus requires a complete overhaul of its branding. Tasked by Rébecca and Antoine Lapointe, the business’s owners, VirEx Brand Consulting, a creative team led by Minh N. Ly, the team’s founder and executive creative director, set out to create a brand-new identity for the Agénus in addition to a new packaging system for the business to prepare Agénus for further expansion in the future.