Bella Ciao Craft Beer

Marçal Prats on 07/26/2022

Bella Ciao is a lager craft beer that pays homage to the famous libertarian anthem, a call for universal struggle against all political and social oppression. The design evokes the Italian origin of the song, using images taken from pamphlets of social protests in Rome during the 1970s, and the ground-breaking Futurism work by the Italian artist Fortunato Depero inspires the logotype and typefaces. The main purpose of the design is to express the power of the protest, using a strong combination with a striking contrast between the colours red, black, and white. Bella Ciao craft beer can be purchased at the l'Anjub Store <https://lanjub.com/cervesa-artesana/botiga-online/bellaciao/>. Disciplines: Packaging, Beverages, F&B, Branding, Typography Client: L'Anjub Brewery <https://lanjub.com> Designer: Marçal Prats Location: Tarragona, Catalonia (Spain)