Jooma Yogurts rebrand

Kitto Katsu on 07/05/2022

German/Chinese brand Jooma 美仁 has been one of the first to introduce plant-based yogurts on the Chinese market. Starting out with an almond based product line, they have recently added a line of coconut based yogurts to even better match the taste preferences of their consumers. With the new product architecture came the need for a rebrand to account for a growing number of flavors and variations. We've helped Jooma develop a structured visual system to set up their current product lines and build upon in the future. A brushed up logo and clear typographic grid gives the brand a stronger, more contemporary look. Going with black as main color clearly sets the Jooma apart from others in the dairy isle. Bespoke illustrations and a palette of bold secondary colors help distinguish the different flavors.