Pueblo Vida Limited Release Beer Can Series
Ryan Trayte on 11/29/2018
Pueblo Vida Brewing Company took advantage of the low cost of beer can packaging, releasing limited run, special edition IPA cans at a brisk pace. Saywells Design Company has produced over 50 unique can designs since Fall, 2016. Since every can is purchased exclusively from the tap room, we have the luxury of bypassing typical conventions for establishing brand consistency that you'd see at a bottle shop. We push all the specs and logos to the back, leaving the front of the can free for unexpected, abstract designs inspired by the beer, by art, or by nature. For us, every can becomes an exploration into science or art history.