Branding and packaging for Doña Elena, the number one olive oil brand in the Philippines

In Spirit Design on 06/14/2022

The Doña Elena brand, owned and exclusively distributed by Fly Ace Corporation, is the biggest brand of Mediterranean products in the Philippines. Our mission was to design the new and exclusive Doña Elena bottle, giving it a unique brand character. The result: ​​​​​​A logo lifting (letterspacing, colors, typography...) has freed Doña Elena. The illustration of Doña Elena has just been updated and getting her out of the frame gave her more presence. ​​​​​​We gave to the bottle an elegant neck and shoulders, soft but firm lines. The bottle has a good presence: the shape had to find both the generosity and the elegance, the roundness to be pleasant in hand too. ​​​​​​​​​​Now, the curves of the label are in line with those of the shape giving it voluptuousness. ​​​​​​To stand out from the competitors, we ovalized the shape of the previous bottle, which allowed us to gain height and facing, and thus to have more presence on the shelf.