Bright Instant Noodle Packaging concept we wish was real!

Maryam Patel on 06/04/2022

Oriental Kitchen is a premium instant noodle brand containing a variety of seafood. The logo shows a fish in a bowl and when flipped, shows a man in a coolie hat; traditionally worn in Asia. The illustrative style of the the packaging is bold, using flat colour and a limited palette to follow from the illustrative style of the logo. The aim for Oriental Kitchen was to steer away from the standard instant noodle packaging and make way for a premium version containing various delicious seafoods.