Our challenge was to create a healthy one-pot meal brand that helped busy female foodies get more out of office lunchtimes, by offering tasty, nutritious flavour in just five minutes. So we used our proprietary innovation process to attack the problem from three different angles consumer, category and cultural trends – creating a potful of new brand concepts, with PrepCo. the clear winner in research. To establish the brand as a lunchtime icon we centred our design on a prominent ‘P’ device, filled with delicious food photography and illustrations. Then we used appetising block colours to create no-fuss navigation of our flavourful range, with a subtle textured background to cue our natural ingredients. The result is a tasty little pot that puts the excitement and colour back into lunchtime!