125 years of successful cider-making had all started with some motherly careers advice, a 500-mile tandem apple hunt and a pony-powered stone press. We wanted to deliver this rich history within a design that would act as a beacon for modern cider. It needed to feel like a timeless classic but have a contemporary twist; be modern and simple but have crafted touches of detail; and feature bold flashes of colour to excite our target audience. We captured Bulmers’ colourful past in a way that felt bold and modern, elevating the famous Bulmers ‘B’ with a confident simplicity – a clear nod to contemporary craft. Fred and Percy, still aboard their famous tandem, now sit proudly on the bottle neck label - a constant reminder of the character and inventiveness that first kick-started the Bulmers journey. The result balances modernity and authenticity with bold fun and flair, all wrapped up in a smaller, more unisex bottle.