KRAFLA follows the Game: Scandinavian dedication and love for sport

Radar Agency on 04/12/2022

RADAR agency has developed a design system and philosophy for the new KRAFLA brand owned by the “Fitatlon” company. Together with the client's team, we chose an idea of the comparison of the natural forces hidden in the caldera and the internal energy of a person, which is revealed through the game. Krafla, which is protected from the winds from all sides, has become the metaphor of a place where there are comfortable conditions needed for sports activities.