Andara

Boost Brand Accelerator on 03/17/2022

Based on the “break the labels” concept, we created a packaging that challenges what is established in the quinoa category. The goal was to break the labels by setting a disruptive visual and verbal identity, presenting a whole new meaning to its consumers. This is how Andara takes shape, by creating a new logo whose typeface inspires energy and impact. This is reflected in the monogram logo itself, which serves as a structure and window to visualize the packaging’s iconic product in a unique way. In addition, we bring strength and closeness with a wide color palette. This is how we use vibrant colors to pack a bigger punch on shelf, highlighting the notion of breaking labels throughout a world of conservative quinoa packaging. Also, we set a tone of voice that reflects our brand concept and what we stand for: living without labels. We added a powerful call to action in the wrapping band so that our users rethink their consumption of quinoa by the time of opening the package.