Naturoco: Swap for Good

Stckmn on 02/10/2022

Naturoco are a start-up on a mission to help consumers live healthier, happier lifestyles. Offering healthy alternatives to everyday food ingredients and educating customers on the benefits of small changes to their diets, they hope to encourage sustainable change in the way we consume food. Stckmn partnered with founders Josh and Jordan to define and create all aspects of the brand from the ground up, from brand identity to tone of voice, packaging, visuals and campaign/social creative. With food education being a core part of the brand offering, a mechanism for delivering the information and messaging had to be created. Introducing 'Roco', brand ambassador and Naturoco mascot. A simple, cheerful icon was designed to represent Roco and integrated into the Naturoco logo taking advantage of the double 'O' in the name. Combining the icon with humourous, friendly copy and call-to-actions, Roco becomes the human-like face and voice of the brand when communicating with the consumer.