Quorn

Founded in 1985, Quorn has grown to be the leading meat-free brand in the UK and Ireland and has recently expanded into France and Italy. With an ambition to accelerate worldwide growth for the brand, Bulletproof was briefed to create a contemporary new brand identity and packaging system for Quorn that would attract a new consumer base seeking delicious meat-free products as part of a healthy lifestyle, without alienating current core consumers.