Hippies Have Never Looked So Good

That Hippie Co. is an Australian wellness company producing sustainable, vegan and organic products to help consumers look after their gut-health and live a more healthy, holistic life. Our Revolution was engaged to create the new packaging design for the range while thinking about the potential to introduce additional products into the portfolio. Jen Doran, Creative Director at Our Revolution, said: "That Hippie Co has a distinctive tone-of-voice that needed to be reflected with equally distinctive packaging design. We explored the world of a ‘hippie’ and sought to combine the aesthetics of their environment with the meaning of taking care of your gut health.” Andrew Doenicke, Director at That Hippie Co, said “We are delighted with the new look for That Hippie Co. The design is a reflection of our brand. Our Revolution understood our brand vision and is helping us to fulfil our ambition by setting the right foundation for future growth.”