Yopo Flip – an outstanding new product in the Egyptian market!

Getbrand on 12/08/2021

An aspiring entrepreneur from Egypt contacted our agency with a startup producing yoghurt. After analyzing a shelf in Egypt, he concluded that the category of Egyptian yoghurts looks pretty boring. Multinational companies are not so widely represented, and local products do not look modern and trendy. The design of the novelty consists of an impressive food zone. The logo is located on a colored strip that changes according to taste. To write the logo, we used a handwritten font, spreading Yopo and Flip in two words, but placing them rather compactly. Differentiation within the line occurs due to changes in the contents of the spoon located in the lower right corner and the composition of the yogurt itself, twisted diagonally. Vivid color differentiation creates an extraordinary play of color on the shelf, especially if the entire assortment is on the shelf.