BEOM helps Super U create Rheal

BEOM on 11/30/2021

Following the superfood brands successful appearance on BBC show Dragon’s Den, BEOM worked with the brand to develop a new name and identity to represent the true power of superfoods. Previously named Super U the brand had its limitations for a fast growing business. The aim was to create a brand and refreshed packaging designs with the potential to expand into international markets and further. categories. BEOM worked with the Super U team to create a brand that could harness the real impact of superfoods. The end result was a merge of the words Real & Heal to form Rheal. BEOM said 'It was important the brand identity reflected the organic nature of the superfood range which is why the natural packaging was retained. For the new Rheal logo we wanted to channel the plant-based ingredients by adding a leaf flourish to the wordmark. Something simple and instantly recognisable as a brand focussed on all natural ingredients with no hidden flavourings or fillers.'