Selfless by Hyram Brand Identity & Packaging Design
Transatlantika Brand Design on 11/20/2021
Brand identity, product packaging design and illustration for popular YouTube “skinfluencer” Hyram Yarbro’s (www.youtube.com/hyram) skincare line “Selfless by Hyram” presented by established brand The Inkey List. Every Selfless product purchase supports providing clean drinking water or protects tropical forests and is available in 29 countries at Sephora. The brand identity’s combination of a slight medicinal feel with playful imagery portray what Hyram is representing – trusted information about skincare and having fun with it. All packaging illustrations form one continuous landscape when lined up next to each other. They also perpetually wrap around each carton. The jungle landscapes hint at Selfless’ contribution to the Rainforest Trust. They show the natural diversity of tropical forests on the products that help prevent deforestation. Some of the products have a water-focused theme supporting the Thirst Project, an organisation that helps solving the global water crisis.