Cheatless. Protein bar for the rest of us

McCann Vilnius on 11/19/2018

Cheatless is a new protein bar brand entering a booming high protein bar market. Usually considered as a snack for highly active people it's actually healthy snack for everyone. We had to create name and packaging which would bring protein bars to mass market and people like us not the ones pumping iron 24/7 and sharing motivational quotes along their gains on Instagram. Cheatless is a friendly and approachable high protein bar snack which actually tastes good. Design wise we not only chose light and friendly colors, but playful imagery as well. You can't cheat your taste buds, which taste test after taste test confirmed, that Cheatless is high protein bar which actually tastes good. This is why packaging and whole brand imagery is based on simple yet playful symbol – tongue simply showing thumbs up. Introduced to UK market Cheatless is taking wholesale distributors by storm and launching online sales at the end of 2018.