JOIN US: Dieline Conference 2022 @ Advertising Week NY – Oct 20th

Nou Perfume

Being aware that there would be two scents: Velvet Blossom and Floral Mist, we decided to distinguish them through separate colour schemes and a different variety of illustrations. The intricate/eye-catching art nouveau motifs helped us to create/bring to life two magical worlds of floral and animal compositions that would be understood and appreciated by the mass market. Additionally, the UV print effects make it clearly stand out on the shelf. Our task was to design packaging for the new line of NOU perfumes - an already established brand. The vision was clear: the feel built upon art nouveau imagery with animal and floral motifs in order to keep it elegant and feminine. The two scents can be purchased either as an eau de toilette in a dedicated glass bottle or as a more ephemeral variation which is a body mist.

Nou Perfume


Maciej Bączkowski Butter

Project Type


Additional Credits

  • Creative Production - Magdalena Assanowicz
  • Design and Art Direction - Maciej Bączkowski
  • Illustration - Helena Hauswirt
  • Photography - Dominik Lewiński


Facebook Twitter Email