Beer Brewed at XPOM

XPOM branding agency on 11/15/2021

The concept of labels for limited line of craft beer. The basis of the idea is the division of beer brands into light and dark as Angel and Devil confrontation.   "Angel beer" - Pale Ale for those who is on the light side.
 "Devil's beer" -  Hot Staut with pepper for the devotees of spicy dark.

 Collaboration of XPOM Studio with Costa Rican illustrator Anthony Orozko. In the work Anthony focuses on experiments in creating unique character designs. He also likes fonts and combines them with illustration, explores space and composition while keeping the color palette as short as possible. 
 In the project we removed the color in the labels completely and it is the color of the beer that divides the line. The shape of the bottle with a lock-cap emphasizes the craftiness of the line.  

Which side do you choose?