Trinity Brand Group Works with Renowned Brewmaster, Keith Villa, to Launch Highly Anticipated THC-Infused Cannabis Beer

Sandra Pfaff on 11/18/2018

Trinity Brand Group paired its long history of building iconic beer and adult lifestyle brands with its expertise in the cannabis industry to help launch the country’s newest THC-infused de-alcoholized beer from CERIA™ Brewing Company. Trinity helped CERIA develop its entire brand system, including strategy, identity, packaging, website and product naming. CERIA will launch its first brew, Grainwave™ Belgian-style White Ale, across Colorado’s broad network of dispensaries beginning in December 2018, with plans to introduce an American Lager and IPA in the first quarter of 2019. Trinity developed a brand strategy for CERIA utilizing the familiar and popular associations of beer to create a brand proposition that would be accessible and relatable for all adult consumers. The brand’s identity and look and feel intentionally cue a clear analogy to beer to make it easy for consumers to understand and integrate the products into mainstream usage occasions.