PŌW - Balanced Nutritional Blends

Davy Dooms on 10/18/2021

Making healthy choices shouldn’t be difficult. POW wants to keep your healthy drink/snack simple and effortless. Just fruit and vegetables as powder. Nothing less, nothing more. This insight is translated into a bright and minimalistic packaging that also keeps it simple. A new approach of powder shakes that breaks with the standards of an overwhelming health industry which screams colour and testosteron. Every detail of the packaging has a deeper meaning and reflects POW's brand essence 'Pure Balanced Nutrition'. The design focuses on just the essential. It shows refined colour illustrations of powder bursts, shaping the main ingredient of each blend. An effective way to communicate taste and texture in one intriguing illustration. Using this airy visual treatment makes the ingredient stand out in the center of the white paper pouch. For the brand mark, an elegant lettering is combined with a floating horizontal line that evokes balance and purity.