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Muarra Mineral Water, Malaysia

Widarto Impact created a brand identity and packaging design for Muarra Mineral Water, a new brand from Strawin Food Industries (M) Sdn Bhn, Malaysia. Widarto's design team was asked to come up with a brand strategy to articulate Muarra's unique personality and brand identity system that could work across a variety of print, online applications, and packaging. Color plays an important role in brand identity, with a bright red color palette that sets Muarra apart from other competitors in Malaysia, which are predominantly blue and green. Red also illustrates the passion of the company to continue to be passionate about achieving the best. As a new brand, we want to strengthen the brand statement of "Malaysia Drink Muarra" through illustrations that will be displayed on the packaging, illustrations featuring Petronas Towers, Flowers, Palm Oil, etc.