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Red Saké, Japanese craft spirits in square-shaped aluminium cans

Red Saké is a conceptual craft canned saké spirits focused on the tech world niche. Japan tends to be seen as a nation of workaholics and the trend is strongest in the IT/tech industry. Red Saké’s brand identity system conveys Japanese root culture and modern digital assets in order to speak to their customers and tell them that they understand what it's like to live in the new world. Concerned about Japanese IT workers, Red Saké's core mission is to "Rethink tradition". They aspire to bring enjoyment, chill and hope in the Japanese working culture.