Kohe. The art of specialty instant coffee.

Optimist on 09/30/2021

As a curious biochemist and a coffee lover, Johan Rohtla spent years in a lab, diving deep into the word of coffee crystals. The result was the discovery of KOHE- a scientific breakthrough in the world of instant coffee. Inspired by Johan´s journey, we wanted to create a package that would also take coffee lovers deep into the world of coffee crystals. So we worked with four leading microscopic photographers from across the world. After four months of experimenting with different microscopes, lenses, lighting and photomicrography techniques, we were finally able to capture a series of images that unravelled the incredible beauty hidden deep inside KOHE coffee crystals. Our package design is a revelation of this unseen beauty. www.kohecoffee.com