Yoi: It's All Good

Yoi means "good" in Japanese and this tangy, cultured, pre- and probiotic plantmilk made with pops of fresh fruit, nuts, seeds and other real ingredients is just that and more. Super Yoi, if you ask us.  So when the founders, Ellie and Tosh, came to us with a product that was a brilliant seedling of an idea and asked if we'd help them launch their brand, we said "%!*#, yes!" and then all cheers'd with some Yoi.

Yoi: It's All Good


Herefor Studio Herefor Studio

Project Type


Additional Credits

  • Creative Direction - Cory Uehara, Ryan Hammond
  • Design - Cory Uehara, Jordan Cullen, Ryan Hammond
  • Strategy - Marianne Velonis
  • Account - Jena Garlinghouse
  • Client Partners - Ellie Wells, Tosh Nakagawa


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