CASPIANI. CAVIAR PACKAGING DESIGN
ZarifGraphic on 09/07/2021
Caviar is one of the most luxurious products in the world. It was therefore obvious that the packaging had to keep up with the product itself and present it for what it really is. The design had to be neat, delicate and elegant. After designing the Caspian Caviar logo, we took inspiration from the logo design elements and tried to rhyme the packaging with the logo and identity of the brand. The brand name at the bottom of the logo helps introduce the brand by connecting it to the logo in the eyes of the audience. For the Caspian Caviar packaging design, we combined part of the elephant fish tail that you see in the Caspian logo with a sea wave element which has then expanded into a beautiful wave design. In this design, the logo stands out as the primary element. Also, it has been kept in gold and black to show off the luxury theme of the product.