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KARKUM. Saffron Packaging Design

Karkum Khorasan packaging design has been done to accomplish special missions and purposes in global sales. Karkum is an old and ancient name of saffron in Persian language, which indicates that saffron is included in Iranian products from the distant past till now. So in this package, originality and culture of Iranian saffron must draw attention more than anything. Zarif Graphic packaging design team, employing proper symbols and elements, took the necessary steps to accomplish these goals so that Non-Iranian audiences easily communicate with it and find out the roots and concepts in packaging design.