DIELINE AWARD WINNERS REVEALED

Khalili Saffron Packaging Design: volume 3

We started Khalili saffron packaging design by showing a unique and impressive structure. In Zarif Graphics, we wanted to convey a special image that could grab instant attention. in order for the packaging to stand out, we thought of a bright packaging theme that can look special in the big crowd of competitors. this was why we had our main focus on creating a 2D character. we didn't want to just design a random cliche character and be done with it. the idea was to draw brand-and-product-defining-character. And needless to say, we did that successfully. the character's clothing and appearance represents Persian culture as well as the brand's identity. The packaging character reveals an original Persian identity that can also express the product's high value to the brand's audience.